How Agents Can Enroll in Help On Demand Service and Get Free Leads

Help on Demand – Training and Registration Guide


How Agents Can Enroll in ‘Help On Demand’ Service and Get Free

Help On Demand serves as a rapid consumer assistance referral system. It expeditiously links individuals in search of aid with local, state-licensed agents and brokers registered on the Marketplace. If you as an agent have enrolled in to ‘Help On Demand’ service then you will be allocated to support customers who seek assistance for Marketplace plans and enrollment. Participation eligibility in Help On Demand is exclusively for agents who have successfully fulfilled Marketplace training and registration requirements.

To sign up for Help On Demand agents are required to:

Complete individual Marketplace registration and training. You can go through the CMS portal at

You have to undertake specific Help On-Demand training modules available on the Marketplace Learning Management System (MLMS) accessible at, once you have signed CMS agreements.

You have to possess an active state license and the necessary health-related authority for the state(s) in which you intend to offer assistance for Marketplace plan enrollment. Your National Producer Number (NPN) needs to be listed as valid on the Agent and Broker Federally Facilitated Marketplace (FFM) Registration Completion list.

Please note that the information you enter in your MLMS profile while registering—such as name, Social Security Number, and NPN—is cross-referenced with the National Insurance Producer Registry (NIPR) to verify state licensure status.

Upon successful completion of Help On-Demand training, agents will receive a secure link from Help On Demand to activate their accounts, finalize their profiles, and start receiving consumer referrals.

After completing Help On-Demand training, agents will soon receive an email containing instructions to register and create their Help On-Demand profile. For those not receiving the registration email, checking spam folders is advised. In case of any issues, reaching out to the Agent Broker Email Help Desk at is recommended.